Competitive Intelligence

Do you have the right piece to the puzzle?"

In today's global economy, businesses must identify strategies that differentiate themselves from the competition. In doing so, successful businesses gather competitive intelligence, which  distinguishes their business from the others.  These competitive advantages (cost or differentiation) are vitally essential for savvy businesses to sustain the test of time and , survive in a competitive climate. I ask the question: "What makes your business unique?" Well, once you achieve the 4M's (management, marketing, money, and metrics), you're on your way to learning the basics of doing business in today's marketplace.


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http://www.helium.com/items/2115651-how-marketers-use-competitive-intelligence-to-drive-marketing-effectiveness