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Welcome to My Journey, I am Eunece V. Franklin, and this is "A Day in the Life of." I started my journey by "blogging" about my MBA pursuit (with an emphasis in Marketing). However, I have achieved that goal, and now invite you to follow me on my career journey. I am quite excited about the various opportunities that exist, and I would like to thank my parents, siblings, and friends, for their unwavering support. I invite you to follow me on this adventure as I continue to nourish my intellectual curiosity and open the doors for you to sneak a peek in, "A Day in the Life."




Eunece V. Franklin, CEO& Principal...

Connect-A-Preneur, LLC

Connect-A-Preneur, LLC
"You Decide, WE Inspire, Connect, and Deliver!"

Thursday, June 2, 2011

Competitive Intelligence

Do you have the right piece to the puzzle?"

In today's global economy, businesses must identify strategies that differentiate themselves from the competition. In doing so, successful businesses gather competitive intelligence, which  distinguishes their business from the others.  These competitive advantages (cost or differentiation) are vitally essential for savvy businesses to sustain the test of time and , survive in a competitive climate. I ask the question: "What makes your business unique?" Well, once you achieve the 4M's (management, marketing, money, and metrics), you're on your way to learning the basics of doing business in today's marketplace.


Check out this site for additional information regarding "competitive intelligence"


http://www.helium.com/items/2115651-how-marketers-use-competitive-intelligence-to-drive-marketing-effectiveness
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